SEO builds higher brand credibility & authority They see companies that rank well on search engines like Google as reputable. So by doing SEO your website becomes a brand that can be trusted. Google filters web content based on strict content guidelines enhanced by regular algorithm updates

Knowing and understanding each of the 4 main components of SEO is crucial to improving a brand's search results. Each component builds on and complements the others. The stronger the connections between each of the 4 SEO components—technical SEO, on-page SEO, off-page SEO, and content-—the better the results

When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking.

Here's how you can choose the right keywords for your content in six easy steps.
1. Start with Keyword Research.
2. Think About Search Intent.
3. Plan Your Buyer's Journey.
4. Analyse The Level of Competition..
5. Think About the Correct Content Format for Your Keyword.
6. Map Each Keyword to a Specific Page on Your Website.

Backlinks are still important for SEO performance because they are the foundation of Google's original PageRank algorithm

between three and six months SEO takes between three and six months to start showing results. In some cases, it can take up to a year to see consistent improvement from SEO. SEO is not an immediate fix — it requires time and effort to see improvements in rankings and traffic.